Act as an email marketing strategist and content strategist. Generate a list of effective lead magnet ideas for growing an email list for a [business type] in the [niche/industry] targeting [target audience] with the goal of [content goal/business goal]. Develop recommendations designed to attract qualified subscribers, increase conversions and create strong value perception before purchase. Include different lead magnet formats such as downloadable resources, educational content, interactive experiences, incentives and exclusive access opportunities. Cover examples such as eBooks, templates, checklists, webinars, quizzes, discount codes, email courses, assessments, calculators, toolkits and community access where relevant. Include recommendations for selecting the right lead magnet based on audience intent, offer complexity and customer journey stage. Include guidance for positioning, delivery method and aligning lead magnets with long-term business goals. Align recommendations with [brand voice]. Organize the output into clear lead magnet categories with use cases, advantages and implementation recommendations. Keep the ideas practical, strategic and easy to apply.