Act as a brand merchandise strategist. Generate 12–15 merchandise ideas for a [brand/business type] in the [niche/industry] targeting [target audience] aligned with the following brand identity/style: [brand identity/style] and the goal of [merchandise goal]. Include wearable, functional, collectible, digital and experience-based merchandise ideas to strengthen brand recognition, audience engagement, emotional connection and long-term brand loyalty. Include recommendations for personalization, shareability, user-generated content potential and campaign or event integration. Present the output in a table with merchandise idea, category, audience appeal and strategic purpose. Keep the ideas creative and easy to understand.